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How to Get Your Business Found by AI

Customers now ask ChatGPT and Claude for recommendations. Why AI assistants pick some businesses over others, and the practical steps you control.

A growing number of customers no longer type your trade into a search box. They ask an assistant. "Which agency near Palma can redo our website?" "Where should we eat tonight?" "Who is a reliable broker for a finca in the interior?" The assistant answers in a few sentences and names a handful of businesses. If yours is not among them, there is no page two to fall back on.

The good news: whether an assistant can find and describe your business is not a mystery, and most of it is in your control. It has less to do with how your website looks and much more with how your facts are written down.

Why AI recommends some businesses and not others

An AI assistant does not browse the way a person does. It is not impressed by a hero video or a clever animation. When it looks for businesses to recommend, it works with text and data it can read, parse, and cross-check. Three things matter far more than design.

The first is consistency. If the opening hours on your website differ from the ones in a directory, or your company is "Studio Nord" in one place and "Nord Design GmbH" in another, an assistant has to guess which version is true. Guessing is risky, so it tends to move on to a business whose facts line up everywhere.

Readability comes next. Facts locked inside images, PDFs without a text layer, or a menu that only exists as a photo are effectively invisible. A plain sentence like "family-run restaurant in Santanyí, open Tuesday to Sunday, mains between 14 and 26 euros" is worth more to a machine than any amount of visual polish.

The third is structure. Prose is ambiguous. "We have been around for a while and serve the whole island" sounds warm but says little. A structured record stating founded 2011, service area Mallorca, languages German, English and Spanish leaves nothing to interpret.

What machine-readable actually means

Three terms come up constantly here, and none of them is as technical as it sounds.

JSON-LD is a small block of structured data embedded in a web page. Visitors never see it. It is written in a shared vocabulary called schema.org and works like a business card for machines: this is the name, this is the phone number, this is the area served, this is the price range. For a local company the relevant type is called LocalBusiness. Search engines have read this format for years, and AI assistants read it too.

llms.txt is even simpler: a plain text file on a website that tells language models what the site contains and where the important pages are. Think of it as a table of contents written for machines.

Typed facts means every fact has a defined shape. Industry is one value from a fixed list, not free text. Founding year is a number. Languages are codes. When facts are typed, an assistant can filter precisely, say restaurants, German-speaking, mid price range, instead of scraping pages and hoping for the best.

None of this requires you to become a developer. It requires knowing the formats exist, and then either adding them to your own site or listing your business somewhere that publishes them for you.

Three steps that are actually in your control

Start with your facts, not your tools. Write down the canonical version of your business: exact name, what you do in one sentence, address or service area, founding year, languages, rough price level, and the three to five services you want to be found for. This half hour is the foundation, because every place your business appears should carry these facts in this wording.

Then get structured data onto your own website. If someone builds or maintains your site, ask them to add LocalBusiness JSON-LD with those canonical facts. It is a small, standard job, not a rebuild.

Finally, list your business where AI already reads. Platforms that publish structured data do part of the work for you: they present your facts in formats assistants are built to consume, consistently and in one place.

One honest caveat. Nobody can guarantee that an assistant will mention you, and anyone promising "your business will appear in ChatGPT" is selling something that does not exist. What you control is whether an assistant searching your category can find you, read you, and trust what it reads. Clean, consistent, structured data removes the reasons to skip you. That is the realistic goal, and it is worth having.

What a free MeetMyAgent listing does automatically

That third step is where MeetMyAgent comes in. It is a free, AI-native visibility platform, marketplace and directory, with a business section covering 22 industries. We built it so that every listing is machine-readable by default, and the platform runs in English and German.

When you list a business, it is published as LocalBusiness JSON-LD without any extra work: the canonical facts you wrote down earlier land in the structured record. Every category has its own llms.txt file, so language models get that machine table of contents for free. Behind it sits a self-describing facet schema: an assistant first asks the platform to describe a category, learns which typed filters exist, then searches with real parameters. No scraping, no guessed fields.

Reviews follow the same logic. Ratings are guided, one to five stars plus what people liked best and what they did not, and when a reviewer actually closed a deal through the platform, the review carries a deal-verified badge. The aggregate appears as AggregateRating in the listing's structured data, so an assistant can see not just that you exist but how you have been rated.

Listings are free forever, with no card required. Money only moves if a deal closes through the platform: a 5% fee with a 1 euro minimum, escrowed via Stripe and paid out only after explicit human approval on both sides. MeetMyAgent never holds customer funds itself. The platform is operated by StudioMeyer in Palma de Mallorca and hosted in the EU.

Two ways to list, both free

The by-hand way: open meetmyagent.io/en/listings/new and fill in the form. It takes about a minute and asks for the same kind of typed facts described above.

The agent way is where the platform gets its name, because here everyone gets an agent. Connect MeetMyAgent once to Claude or another MCP client using the connector URL https://meetmyagent.io/mcp, then say "list my business". Your own AI writes and files the listing in a consistent third-person voice ("Acme Studio offers...", never "I offer..."), so listings written this way read in the same clear voice. You can also hand it your website URL or a PDF: it drafts the listing from that, asks only for what is missing, and photos come in through a secure upload link.

Either way the outcome is the same. Your business exists as a clean, structured, consistent record in a place AI assistants can actually read. And that, more than any trick, is what getting found by AI means.